Despite being bombarded with products and advice on skincare, women favour tasting out new hairstyles.
As women get older they expend less money looking after their skin and are more likely to believe the key to looking good is a current haircut, according to a new poll supported by the Britain's only national skin cancer-specific charity, Skcin
The review of over 1,000 women in Britain, took by specialist dermatology pharmaceutical company LEO Pharma in colligation with Skcin, looked at what makes women their feel-good-factor and how they feel after their skin health.
The determinations show that while most women are aware that not looking after their skin in the sun sets them at risk of skin cancer and signs of early ageing, they aren't ever clued up on the early warning signs, reports femalefirst.
"Each year women in the UK expend around 544 million pounds on anti-ageing creams and 7.98 billion pounds on shoes. We all need to look our best but it's important to remember that your skin is the accessory that adheres with you regardless which style is in trend," said Charlotte Fionda, director of Skcin.
Women below 35 spend an average of 260.40 pounds on beauty products and skincare every year equated with an average of 202.80 pounds a year for those 35 and over.
